[eBook] [PDF] For Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding 6th Edition By Alina Wheeler, Rob Meyerson

[eBook] [PDF] For Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding 6th Edition By Alina Wheeler, Rob Meyerson

Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes:

• More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
• New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
• Additional examples of the best/most important branding and design work of the past few years
• Over 700 illustrations of brand touchpoints
• More than 400 quotes from branding experts, CEOs, and design gurus

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.