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[eBook] [PDF] For Data-Driven Campaigning and Political Parties 1st Edition By Katharine Dommett, Glenn Kefford, Simon Kruschinski
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[eBook] [PDF] For Data-Driven Campaigning and Political Parties 1st Edition By Katharine Dommett, Glenn Kefford, Simon Kruschinski
What is data-driven campaigning? According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted, and often invasive uses of data deployed to suppress votes, manipulate voter preferences, or boost a candidates’ popularity. The power of data is seen to be transforming campaigning practice and raising democratic concerns. And yet, there is a significant problem with these ideas: we have at best a partial understanding of how data-driven campaigning is practiced, and limited clarity about its implications.
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