EBook For Medical Terminology for Health Professions 9th Edition
EBook For Medical Terminology for Health Professions 9th Edition Original price was: $144.00.Current price is: $25.00.
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EBook For Managing Human Resources 19th Edition By Scott Snell
EBook For Managing Human Resources 19th Edition By Scott Snell Original price was: $100.00.Current price is: $25.00.

EBook For International Marketing Strategy Analysis, Development and Implementation 9th Edition

Original price was: $155.00.Current price is: $25.00.

  • ISBN-10 ‏ : ‎ 1473778697
  • ISBN-13 ‏ : ‎ 978-1473778696
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EBook For International Marketing Strategy Analysis, Development and Implementation 9th Edition

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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