EBook For Foundations of Marketing 7th Edition By John Fahy, David Jobber

EBook For Foundations of Marketing 7th Edition By John Fahy, David Jobber

Foundations of Marketing: Learn How Marketing Works Today

Have you ever wondered how companies learn about their customers or use technology to sell their products? Or how they handle big problems like helping the environment and making products that last? The 7th edition of Foundations of Marketing answers these questions and shows how marketing is used in the real world with lots of examples and stories.

What you’ll learn:

• Why social marketing is important
• How companies use customer data to make better choices and keep people coming back
• How brands use social influencers and peer-to-peer marketing to reach more people
• How marketing works for both businesses and customers

Key features:

• Marketing Spotlights: See how brands like Zoom, Rent the Runway, and Patagonia are doing new and exciting things in marketing.
• Marketing in Action Boxes: Learn about real marketing campaigns from different countries like the UK, Denmark, and The Netherlands.
• Critical Marketing Perspectives: Think about how companies can be responsible and make good choices for society.
• End-of-Chapter Case Studies: Explore how companies like Starbucks, Spotify, and Depop create their marketing strategies, with questions to help you think critically.
• Connect® Resources: Use quizzes, test questions, and activities to learn even more.

This book is a fun and easy way to learn how marketing works and how it’s helping businesses solve modern challenges!